Most people watch a movie. We use it as a launchpad for ideas.
Don’t Encourage Us takes films and TV apart to uncover the creative decisions, strategic trade-offs, and unexpected insights hiding beneath the surface. From Barbie to 3 Body Problem, we connect the stories on screen to the bigger questions about business, creativity, human behavior, and how things actually work.
The goal isn’t to review what’s been done. It’s to discover what it makes us think about, what we can learn from it, and what new ideas emerge when we look at familiar things differently.
Listen to the show. Rethink everything.