Most people watch a movie. We use it to generate new ideas.
Don’t Encourage Us takes films and TV apart to uncover the creative decisions, strategic trade-offs, and unexpected connections that spark original thinking. From Alfred Hitchcock to Artificial Intelligence, we use stories as springboards for exploring business, human behavior, strategy, technology, and creativity in ways that reveal possibilities others might miss.
The point isn’t to review what’s been done. It’s to connect ideas that haven’t been connected, challenge familiar assumptions, and discover new ways of seeing problems and opportunities.
Watch a story. Discover new ideas.